Your Social Media Marketing to-do list for 2015

By  Katerina Petropoulou for twittercounter.com

Social media, albeit still technically in their infancy, have huge potential to drive results for brands and marketers. Without further ado, let’s take a look at six important items your Social Media marketing to-do list needs in 2015.

Set your goals

A good year, starts with planning and goal setting. What do you want to achieve in the following months and where your social media marketing efforts should focus? Whether your goal is establishing yourself on a certain platform, reaching out to a new target audience or generating leads, it should all be documented along with a set of Key Performance Indicators (KPIs) well defined for each one of your goals.

Remember that your Social Media Marketing goals need to be SMART:
Specific – Be clear about what you want to achieve.
Measurable – Set goals that can be measured with specific criteria and metrics.
Attainable – Be realistic about your goals and make sure you have the necessary means and resources to achieve your goals.
Relevant – Keep in mind that your goals need to be worthwhile and bring you forward.
Time-bound – Set the timeframe and aim for a deadline.

Experiment with Social Media advertising

Social Media advertising spending is expected to mount as high as $14 billion in 2018. Marketers are focusing their efforts and resources on Social Media ads for their cost effectiveness and the fact that they can reach out to their target audiences exactly where they’re at.

Therefore, you will need to consider your goals, target audience, impact and budget, in order to decide on the social media platforms you’ll be experimenting with. Twitter itself, offers a variety of advertising options based on these criteria.

Have a content plan and stick to it

Content marketing and social media go hand in hand. Sharing quality, reliable content on a frequent basis will help you build a strong online presence, establish your credibility as a though leader in your niche and develop trust with your audience.

While your audience will follow you on social media primarily to stay up to date with your newsand get notified on promotions, it is important to keep in mind that quality content always prevails, even if this means that the content you might be sharing will not always be yours.

Keeping the balance between your content and content created by others not only will keep your audience engaged but it will also help you build relationships with peers and influencers in your field, demonstrate that you keep up-to-date with all the latest developments in your industry . What it is important is that the content you share across all platforms adds value for your audience, it is useful and shareable.

However, consistently sharing relevant, quality content is as important as the frequency of sharing it. A clear and concise content plan is necessary to make sure you are present in the social media feeds of your audience.

Tools like Buffer can save you a ton of time in scheduling your content across platforms.

Engage influencers

Social media are not only about distributing your content and marketing your products, but they’re also about building relationships. Engaging with influencers in your field will help you establish your brand’s reputation and boost your reach.

Sharing content your influencers create is one way of engaging them but definitely not the only one. Breaking the ice on social media is easier than you might think. All you need to do is be proactive and be yourself.

Embrace real time marketing

Real time marketing is about seeking opportunities to engage and add your voice to conversations happening ‘now’. Whether this is a global event like the World Cup and the Oscars or a local event like a conference, it is important to contribute where you can with relevant content.

Oreo is one of the brands that have mastered realtime marketing and can function as an example of spotting opportunities. Social Media monitoring is key to spotting such opportunities for engagement in conversations that happen online in real time. It is important to make sure that your social media listening system is in place.

Think out of the box

While this may sound like something too ambiguous to be in a to-do list, it is important to keep in mind that your social media marketing needs to be as creative as possible to help you stand out and highlight your brand’s personality.

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