Are you looking for a resource to guide your Instagram marketing efforts?
Whether you’re marketing on Instagram as an individual or as a brand, these expert articles will show you how to establish a presence, use Instagram’s features, encourage follower engagement and run contests.
Each of these articles will help you understand and master a specific part of marketing on the Instagram platform.
Get Started on Instagram
Marketing Instagram Style: What Marketers Need to Know: In Social Media Marketing podcast 96, Jenn Herman shares why marketers should consider Instagram for their business. Plus, you’ll discover the types of images that will engage your audience, how to drive traffic to your website and examples of marketers who are successful on the platform.
How to Get Your Business Started on Instagram: 5 Tips: Are you looking for ways to get your business started on Instagram? Do you have an Instagram account, but are unsure how to use it? Instagram is a wonderful platform to use to provide your audience with unique visual content, while encouraging community engagement. Follow these tips to get your business started on Instagram, and then populate your Instagram account with content that builds an engaged community.
Instagram Growth: How to Build a Community on Instagram: In Social Media Marketing Podcast 121, Sue Zimmerman explores how to improve your marketing and grow your audience on Instagram. You’ll also find which photos are the best to capture and you’ll learn the importance of comments, hashtags and direct messages.
Use Instagram’s Tools
How to Use Instagram Video for Marketing: Do you want to share short visual stories with your fans? Instagram video transforms their already-powerful photo sharing network into a multimedia dynamo! Combine that with the fact that Instagram offers ease of sharing on Facebook, Twitter and Tumblr, and the future looks bright for marketers who take advantage of the new format to reach their online community. Explore six ways to use Instagram’s video feature to create visually compelling stories and promote your brand and marketing message online.
8 Ways to Use Hyperlapse Video From Instagram: Is there a place for time-lapse video in your marketing? It used to be that you needed expensive equipment to create time-lapse videos. Now you can create them with Instagram’s Hyperlapse app. Follow the lead of these businesses using Hyperlapse video to engage Instagram followers with short-form video.
4 Ways to Network With Instagram Direct: Do you know how to connect with others on Instagram? Instagram Direct can reinforce your relationship with current followers, while giving you opportunities to meet new fans and influencers. Discover four ways you can create deeper connections with followers and industry influencers, generate leads and get customer feedback using Instagram Direct.
Improve Your Instagram Marketing
How to Use Instagram to Promote Your Products: Are you using social media to reach new customers? Have you tried using Instagram? Instagram boasts 15 times more engagement than Facebook, Twitter or Google+. What was once a simple photo sharing app is now a key sales channel you can use to gain brand recognition and reach new customers.
How to Use Instagram Hashtags to Expand Your Reach: Do you want your Instagram posts to be seen by more people? You can make it easier for people who don’t follow you on Instagram to find your content by using hashtags to make your images and video more discoverable.
How to Get Customers to Post Instagram Pictures: Are you looking for innovative ways to get your customers (and employees) to post Instagram pictures? Find out how you can use your fans’ Instagram pictures to show off products in your store, make videos, create ads and recruit employees.
5 Ways to Improve Your Instagram Marketing: Is there a place for Instagram in your marketing plan? Instagram is more than a fun, photo-based social network. It can help you promote your products or services, get more leads and generate conversions. This article explains how to use Instagram to drive big results for your business.
How to Increase Your Instagram Visibility: 5 Tips: Do you want more people to notice you on Instagram? Have you looked at how other brands are increasing their Instagram visibility? With the right pictures and tactics, you can create a stronger presence that builds visibility on Instagram and strengthens your community relationships.
8 Ways You Can Create a Winning Instagram Profile: Do you want to attract more attention from fans and followers? Have you considered Instagram as a key marketing tool? If you’re not on Instagram or haven’t applied your resources there, it’s time to start. Instagram has 75 million daily users and multiple opportunities to reach your target audience. Discover eight ways you can use Instagram to increase your reach, engagement and sales.
Run Successful Contests
How to Run a Successful Instagram Contest: Do you want to run contests on Instagram? Adding Instagram contests to your social media mix can quickly expand your reach. Create and run a successful Instagram contest for your brand or business.
Incorporate Third-Party Tools and Apps
4 Instagram Tools for Scheduling Instagram Updates: Want to make posting to Instagram more convenient? Whether you’re in the middle of an event or on the road, this article covers four tools to help you schedule Instagram updates.
20 Instagram Apps to Enhance Your Photos and Videos: Are you looking for apps to help you create unique images and video for your Instagram feed? Check out these cool apps to create and edit outstanding images and videos for Instagram.
5 Instagram Tools to Better Manage Your Marketing: Do you need better Instagram tools? Many marketers haven’t adopted Instagram because they think it doesn’t offer the right tools to help them use it effectively. Find out how using Instagram tools like Statigr.am, Postso, Repost, Justunfollow and Twtrland can grow a focused and effective profile.