Kebs managing director Charles Ongwae said yesterday the directive which is aimed at curbing smuggling and improving traceability of goods traded in Kenya is effective immediately but retailers will be given a month to comply.
“We are not telling them to stop promoting their brand, they can continue packaging goods with their labels but we want to make sure that whatever they package they declare the source because we know they are not manufacturers,” said Ongwae.
All the big retailers in the country package a variety of items under their labels with no details given on the manufacturer. Giant retailer Nakumatt was the first to launch a range of retail products under its private label in 2013.
The products are packaged by the firm under the Nakumatt Blue Label logo. In its initial phase, the retailer invested Sh200 million to package products such as bleach, scouring powder, disinfectants, window and tile cleaners, sugar, wheat flour and maize flour.
The products which are cheaper than those packaged by the manufacturer are so popular among shoppers that the portfolio has now been increased to include snacks such as biscuits and ice cream as well as personal items such as towels.
The second largest retailer by sales volumes, Tuskys also packages sugar, beans and rice under its brand.
Ongwae said the retailers have been violating standards on labelling.
“They will have to print on the package ‘produced by’ and ‘packaged by’.”
via The Star.