Airtel Africa Announces Yaya Touré as the new African Ambassador

New campaign to bolster company focus and strategy

Bharti Airtel Africa, a leading telecommunications service provider with operations in 20 countries across Africa and Asia, has today announced Yaya Touré as the new African face for its upcoming continental campaign.

Airtel Kenya CEO Adil El Youssefi and Airtel Africa CEO Christian de Faria during the unveiling of the It's Now campaignAirtel’s partnership with the Ivory Coast’s captain and Manchester City’s midfield will launch the brand’s “It’s Now” campaign which seeks to nurture and grow talent in Africa through various consumer touchpoints such as sports, lifestyle and music while providing customers with access to connectivity and technological solutions that will enable them explore opportunities around them.

Airtel Africa Chief Executive Officer, Christian de Faria, said that the campaign reiterates the company’s commitment to support the youth in Africa as well as drive economic growth by unlocking people’s potential.

Mr. de Faria said:

“We are excited to be signing the pact with Mr. Touré who is respected in Africa and beyond. As the first player to win African Player of the Year four consecutive times, Touré is an inspiration to everyone working to achieve their potential and striving to be their best every day,”

Speaking on his partnership with Airtel Africa, Mr. Touré said,

“Throughout my career I have been fortunate to have a great deal of success on the field. However, I know that the strongest performances come only when you commit 100 percent to the task at hand and display the strength and mettle to give it your all.  “It’s Now” is a campaign that is close to my heart as it calls on Africans to embrace the opportunities around them to better their lives. I am glad to be working with Airtel, with its wide reach within Africa, in order to inspire many people.”

The partnership will see Mr. Touré support Airtel’s corporate social responsibility particularly in youth empowerment for development.

Having entered the African market in 2010, Airtel Africa has steadily increased its customer base in Africa to reach over 70 million people. Airtel currently has Africa’s widest 3G footprint across 17 countries, coupled with the widest mobile commerce footprint in Africa with Airtel Money.


25 Pictures That Prove Technology Is Ruining Society

Seen what you might ask? People with their heads stuck to their phones no matter where they are or what they are doing. It has become so bad that people are forgetting how to have a healthy social life. I think it’s time people put those phones/tablets down for a while and come back to the real world. Below are 25 examples of this claim:

1. Indeed, we are tied.

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2. What’s the guy on the right doing? Looks mad!
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3. LOL… This is deserved!
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4. Is this really love?
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5. What a wedding?!?!
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6. Not working out to well for him…
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7. How do they know when it’s their turn?
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8. Looks like there is one guy who gets it.
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9. Even the Chinese!
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10. What a nice family dinner.
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11. Some people are catching on and trying to put a stop to it!
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12. Now this is what should be happening.
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13. Here is the evolution of this issue:
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14. The power grid is dying…
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15. Why would you ring the doorbell when you could…
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16. No wonder there are so many broken relationships.
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17. Why save someone when you can take a video of them?!
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18. Who needs to talk when out at dinner?
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19. This is sick.
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20. LOL…
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21. The good old days.
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22. Before the outbreak:
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23. Kids were kids having fun!
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24. Nowadays:
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25. OMG don’t do that!
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Whatever you post on Social Media may cost you a Job

Most employers are relying on social media platforms to recruit potential candidates, while some companies use the same to engage with their customers and attract more sales. For job seekers, experts say using online platform such as LinkedIn, Twitter and Facebook, where one can put information and exchange of ideas, can enable one to spread his or her professional reach beyond immediate circle.

While ensuring safety against cyber-fraudsters or abusers remains a challenge owing to lack of proper surveillance to tame the vice, an ICT expert at Maseno University Dr Kenneth Kwama advises social media users to limit revealing personal information on such platforms.

“Some factors are critical especially when looking for a job but people are advised not to show affiliations like political, marital status or religious and the likes, unless its mandatory for the receiver,” he says, adding that people must be careful on what to post for public viewing.

Professional Services

Social media is slowly becoming the in-thing in the country – where one can advertise his or her skills and connect with others who may offer professional services or vacancies. A new study by University of Buffalo research team indicates access to routine information about you like where you grew up and your relationship status can help others manipulate you.

“Just having access to profile information increases their success rate, even when the information is not explicitly being used,” says the study’s lead researcher Michael Stefanone.

The study which sought to understand how personal information could be leveraged by individuals motivated by personal gain, demonstrates a surprising risk created by easy access to basic profile information online. When strangers meet, the study finds that, those with personal information about the other have an advantage.

“Knowing someone’s relationship status, political affiliation and entertainment preferences allows them to create perceived similarities during conversations with unsuspecting others,” notes Stefanone.

“If I know you are from this hometown, I might lie by saying that I am too. We like people we think are similar to us. But we found that people don’t explicitly use the information in conversations,” he adds.

Two groups in a controlled group participated in the study, where results showed that manipulators in this group had a nine per cent success rate getting their conversation partner to comply.

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