You know ,I am going to leave my Parents house soon!That thought alone makes me recall the kind of Fun campus holds for me.All my choices were UoN;For a luo like me,That should never shock you;Omera we belong there,The rest can be accomodated elsewhere.
I am feeling like I run Nairobi already;I am googling images only!!Yes,images of Women in University.of Nairobi,Today I looked at the KUCCPS website,to confirm if I will pursue this easy course my clan pursues:Bachelor of Medicine and surgery-luos do two degrees at a go;or you haven’t noticed the ‘AND’?Ok,Here is another my elder brother does Electrical and Telecommunications Engineering;infact he is the outcast in our family!He failed terribly!With 81 points,and he is not at THE University;He is at a very Technical university in Kenya.-my Doctor Father never talks about him leave alone my professor Mother rarely has him in mind!
my Ex-girls must be ready to…
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The Kenyan smartphone market continues to experience substantial growth and it is easy to see why. The combination of a strong economic climate and increasing internet and mobile connectivity has created a favourable competitive landscape which has brought more brands and cheaper devices to the market. This white paper explores these trends and delves further into how consumers in this market are using and choosing their smartphone devices.
The smartphone market is growing
Kenya is a country to watch: With an average GDP growth of 5.8% over the last three years it can in 2015 lay claim to the title of the world’s third fastest growing economy. Its mobile and internet penetration are among the highest in Africa at 83% and 58% respectively of the 44.35 million population. And a burgeoning middle class today makes up 22% of the country’s population.
The estimated number of internet users stands at 26.1 million, making Kenya the 21st most connected population in the world. Of those, 99.9% access their internet through mobile data. While feature phones still dominate, smartphones are catching up fast. In 2015 so far, 58% of all phones that were sold in the country, an estimated 1.8m devices, were smartphones. This represents substantial year on year growth of 112%, compared to just a 3.6% increase in the feature phone category. Regionally Nairobi is still significant, currently generating over 42% of the smartphone sales in the country.
This incredible growth has been driven by medium-term macroeconomic and policy factors as well as more recent competition among telcos and handset makers. Starting in 2009, the Kenyan government has been investing in undersea fiber-optic cables which continue to expand internet penetration rates in the country at a rapid pace. According to the Communication Authority of Kenya, this new infrastructure has been the main driver behind a massive 25% YoY increase in internet subscriptions in Q4 2014 alone.
At the same time, fierce competition between telecommunications companies has been steadily decreasing the cost of data, with secondary telcos aggressively challenging the incumbent leader Safaricom, whose share of them market is 70%. Consumers, eager to take advantage of offers from different companies, are therefore investing in dual-SIM smartphones. These types of devices experienced a healthy YoY growth of 35% in Q4 2014.
A new brand landscape
Kenya’s economic boom and increasing internet connectivity has made this economy a very attractive market for new entrants in the smartphone market. In recent years, the country has seen an influx of newer Chinese brands bringing high-spec, low cost phones to the Kenyan market. According to GFK, over the last few years the number of brands selling smartphones has increased from 15 to 22. This has affected the competitive landscape in the smartphone market such that it would not be an understatement to claim that the ballgame has completely shifted: in the MEA region, smartphones priced under $100 captured 5% of the market in 2013. This increased to 20% by 2014. In Kenya, the growth in smartphone sales by number of devices was 90% higher than the growth in revenue in 2014, suggesting that average price points are dropping steeply.
Many new vendors have taken advantage of this golden price point and launched new devices which have led them to be able to effectively challenge the dominance of established players. This has driven incumbent brands to respond to the competition with their own low to mid tier models. As a result, price points of smartphones have gone down across the board, making the technology available to a much wider segment of the general population.
This is reflected in retail figures: The average cost of a smartphone on Jumia, Kenya’s biggest online retailer, was around $100 in May 2015, down from over $200 a year ago. While the overall handset market in Kenya is dominated by Nokia, Tecno and Samsung, who together control around 75% of the total volume, newer brands such as Infinix, Innjoo and Wiko, whose flagship devices all sell for under $100, are making a name for themselves in the smartphone segment. This has led to a more fragmented smartphone market as a whole over recent years. While in 2011, 70% of the market’s volume was captured by just 4 brands, this figure has now increased to 7.
Usage habits are evolving
In May 2015, Jumia conducted original research based on a survey of 576 Kenyan smartphone users to delve deeper into how consumers in this market are choosing and using their smartphone devices. The survey responses were collected through Jumia’s network, including callers to its customer service line and social media followers. They should therefore be regarded as a sample representing a typical consumer that e-commerce companies in Kenya might target.
36% of survey responses were Female and 64% male, broadly matching the demographics of internet users in the country as a whole. The biggest age bracket was 25-34 year olds, at 59% of responses, followed by 18-34 year olds at 30% and 35-44 year olds at 10%. Just 2% of the respondents, or 10 individuals, were aged over 45.
The survey results support the wider economic trend of rising smartphone sales: Almost half of all Kenyan smartphone users in the survey bought their most recent smartphone less than 6 months ago. However, it was the first smartphone for only 7% of respondents. 2012 marks the year that first-time smartphone ownership ballooned, with 67% of users purchasing their first such device since then. This trend is strongest for 35-44 year olds, 75% of whom waited until after 2012 to make the jump, while 25-34 year olds were the clear early adopters with 45% investing before that time.
The average number of smartphones ever owned by Kenyans is a whopping 3.1, with that figure being 24% higher for men. The biggest gender gap by age was found in the 35-44 year old segment, with men having owned 47% more smartphone devices over their lifetime than women. This may suggest that men are more responsive to new technologies in that age bracket. However, this is not a concern at all when considering 18-24 year olds, for whom lifetime smartphone device ownership is almost equal at 2.9 for women and 3.1 for men. Despite the fact that young people generally make less money, it is clear that they are willing to invest more to keep up with the latest technology consumer products.
We asked smartphone users what activities they use their device for. The most popular activity was chatting and social networking at 78%, higher than calling which was named by 75% of users. E-mails and online browsing both accounted for 69%, followed by the data heavy activities falling under entertainment; 57% of respondents played games, listened to music and watched videos on their smartphone.
49% of users claimed to use their smartphone for online shopping, pointing to the fact that the sample was taken from the network of Jumia.co.ke, Kenya’s biggest online retailer. In a recent IPSOS survey, 1% of all internet users country-wide claimed to pursue this activity.
The least popular activities were online banking at 26% and checking weather, sports scores or the stock market at 25%. The latter however had the biggest variation among the genders: 113% more men claimed to use their smartphones for this than women.
Unsurprisingly, the 18-25 year bracket is much more likely to use their smartphones for academic purposes: 33% above average. Conversely, this age group was also 33% less likely than average to use their smartphone for online banking. Another outlier was that 35-44 year olds were not keen on using their smartphones for entertainment purposes and did this with 26% less likelihood than the sample size taken as a whole.
When asked about their biggest frustrations with smartphones, the answer was clear for all: 78% of respondents named battery life as the feature most deserving of improvement. This was followed by 47% who mentioned memory and 36% that mention program crash and general instability as problem areas that they experience.
The youngest demographic distinguishes itself as the most critical. 18-24 year olds selected an average of 3 smartphone issues they are frustrated by, while for others the average was around 2.5. This age group is also 35% more likely to be frustrated by data privacy concerns, 24% by program crashes and 22% by camera quality.
When it came to main purchase drivers, Jumia asked respondents to name their 3 most important out of 6: Price, Brand, Memory, Camera, Size and Battery life. It is clear from the responses that Kenyans are savvy consumers looking to get the best features for their money. The top 3 purchase drivers were memory at 72%, battery life at 59% and camera at 56%. The brand of the device was only mentioned by 44% of respondents as being one of the most important considerations. Females however were 15% more likely to list brand than males, and 10% more likely to list the camera capabilities. And though screen sizes have been steadily increasing in recent years, Kenyan consumers seem to be happy with what’s on offer, with only 33% considering this feature key to their purchase decision.
When looking at these purchase drivers by age group some interesting and perhaps counter-intuitive insights emerge. The 18-24 age bracket named price at a 5% lower rate than the total sample size, while 35-44 year olds were 14% more likely to be swayed by price. This older segment also cares 11% more about the brand of the device and an entire 25% more about the size of the device. For the youngest demographic, Memory, Camera and Battery life are all 12% more important compared to the overall share of responses prioritising these features .
Putting the data into practice
For Kenyan consumers, quality is king. Our survey results support the wider economic trends: Kenyans are above all looking for value for money. This means that they are willing to shift brand loyalty if they can find better features and service for a better price.
Brands wishing to get ahead must therefore keep innovating on their smartphones’ features, put attention into great after-sales support and get creative in order to win the price war. In recent years, interesting examples of industry partnerships have emerged that have enabled device makers to further strengthen their value proposition to Kenyan consumers.
- With Retailers (Eg: 6 top smartphone brands have partnered with Jumia.co.ke for a week long sales promotion called #JumiaMobileWeek in June 2015. The online retailer invests in marketing on the brands’ behalf, allowing them to keep prices low.)
- With Telcos (Eg: Jumia has partnered with Airtel during its #JumiaMobileWeek promotion to give consumers 6GB free data on all deals that are part of the sale)
- With App & Content producers (Device makers should consider partnering with app companies to pre-install content that will add value to the consumer. Eg: Samsung partnership with Dropbox for free cloud storage)
Cheques are a representative of a person or business carrying out a trade. Cheque can be used to give money to the person from whom you want to make a purchase. They can also used to withdraw money from banks. Travellers cheque is useful during traveling. There are more other variants of cheque, such as bankers cheque.
Sending a cheque is perhaps the one of the more common ways of using CityRydes. Yet there are times we get it wrong and this leads to lost time through unnecessary back and forth. So here is your checklist for sending cheques, especially if you are in Kenya.
- The date must be correct. Use the standard british date format for Kenya. Remember that cheques over one month old may have problems getting accepted in some banks, so it is better to keep things fresh.
- Amounts MUST be correct and tally. The written and…
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KCB Group has launched its Islamic Banking unit as it seeks to tap into the growing demand for Islamic financial products across the East African region.
The launch paves the way for the full roll-out of Sharia’h compliant products under the proposition dubbed “KCB Sahl Banking”, after getting all the necessary regulatory approvals.
KCB Group Chairman Mr. Ngeny Biwott said the launch is part of the Bank’s long term vision to diversify its product offering while riding on technology as it reaches out to more citizens across East African and beyond who feel left out by the conventional banking system.
“This chapter is a milestone for our financial inclusion and deepening agenda for the banking and financial services sector to be accessed by everyone in the region,” said Mr. Biwott. “Looking ahead into the next three years, this product will progressively facilitate development in the marginalized areas and deepen financial coverage”.
In addition to the Kenyan operation, KCB Bank Tanzania is offering Islamic Banking services which is well supported with the regulatory framework that is in place.
The KCB Sahl Banking (easy banking) roll out aims to provide Shariah compliant banking product, that prohibits the giving or receiving of interest and ensures that money is invested ethically in accordance with the Islamic faith.
The KCB Group Chief Executive Joshua Oigara said that with everything in place, the Bank is ready to revolutionize the Islamic Banking space in the country.
“As a Bank, we are continuously looking for ways in which we can offer the best services to our customers. This is the reason why we are constantly innovating our products so that they meet their financial needs. The offering we are launching today is a Shariah compliant bank account designed to address the sensitivities of this group of customers”, said Mr Oigara.
The Islamic form of banking which targets both Muslims and non-Muslims has continued to gain traction globally with latest statistics from the World Bank indicating that global Shariah compliant financial assets have increased significantly over the past three decades, reaching about US$1 trillion in 2010 up from about US$ 5 billion in the late 1980s. It is expected that Islamic banking assets will grow at a 19.7 per cent over 2013-2018 to reach US$ 1.6 Trillion by 2018. Currently, Sharia’h banking products account for 2 percent share of the market share in Kenya.
Speaking during the launch, Cabinet Secretary National Treasury, Henry Rotich said that the government will continually review the Banking Act and Prudential Guidelines to reflect this new reality as is the case in South Africa, Europe, the United States, Canada, the Middle East, and Australia.
For a start, KCB will roll out the Islamic Banking products in six of its branches as ahead of a national roll-out. The branches are KCB Eastleigh, Kimathi Street, and Hurlingham in Nairobi; Mwembe Tayari and Town Centre in Mombasa; Garissa and Wajir in North Eastern and Lamu. These satellite branches will serve as an operating model as the Bank seeks to enhance quality growth to create sustainable shareholder value.
The Bank has so far created various asset and liability products under the Sahl Banking proposition among them Mudharaba, Qard Hassan, Wadia, Murabhaha, Musharaka and ijara.
BAKE is happy to inform all residents of Kisumu that they will be having a training on Law and Social media on 11th April 2015.
This will take place at LakeHub, Harleys Building on Oginga Odinga Street next to I & M Bank at 9am to 2pm.
Entry is FREE The guest speaker will be Mr. Mugambi Laibuta who is an Advocate for the High Court of Kenya.
Below are the main topics that will be discussed
The Legal system,
Criminal Law Process,
Consumer Law and
Social Media Policies.
Most employers are relying on social media platforms to recruit potential candidates, while some companies use the same to engage with their customers and attract more sales. For job seekers, experts say using online platform such as LinkedIn, Twitter and Facebook, where one can put information and exchange of ideas, can enable one to spread his or her professional reach beyond immediate circle.
While ensuring safety against cyber-fraudsters or abusers remains a challenge owing to lack of proper surveillance to tame the vice, an ICT expert at Maseno University Dr Kenneth Kwama advises social media users to limit revealing personal information on such platforms.
“Some factors are critical especially when looking for a job but people are advised not to show affiliations like political, marital status or religious and the likes, unless its mandatory for the receiver,” he says, adding that people must be careful on what to post for public viewing.
Social media is slowly becoming the in-thing in the country – where one can advertise his or her skills and connect with others who may offer professional services or vacancies. A new study by University of Buffalo research team indicates access to routine information about you like where you grew up and your relationship status can help others manipulate you.
“Just having access to profile information increases their success rate, even when the information is not explicitly being used,” says the study’s lead researcher Michael Stefanone.
The study which sought to understand how personal information could be leveraged by individuals motivated by personal gain, demonstrates a surprising risk created by easy access to basic profile information online. When strangers meet, the study finds that, those with personal information about the other have an advantage.
“Knowing someone’s relationship status, political affiliation and entertainment preferences allows them to create perceived similarities during conversations with unsuspecting others,” notes Stefanone.
“If I know you are from this hometown, I might lie by saying that I am too. We like people we think are similar to us. But we found that people don’t explicitly use the information in conversations,” he adds.
Two groups in a controlled group participated in the study, where results showed that manipulators in this group had a nine per cent success rate getting their conversation partner to comply.
Airtel Kenya has been honoured with the “Go-to-Market” excellence award during the 2015 Airtel global leadership conclave that took place from 19-21 March 2015 at Atlantis Palm in Dubai.
The theme for this year’s conclave was “Winning Customers for Life”.
The award contested amongst all 17 Airtel operations in Africa recognized Airtel Kenya’s strategic business approach that encompasses its customer driven market insights, product development strategies and acquisition plans. The company achieved a 200 per cent growth in the acquisition of new high value customers with a 25 per cent improvement in month 2 decay and 50 per cent reduction in Gross Acquisition Cost (GAC).
While receiving the award, Airtel Kenya CEO Adil El Youssefi expressed his delight at the recognition, explaining that the award highlights the company’s dedication to develop strategies that help it deliver products and services that meet customer expectations.
“Our focus remains on identifying and understanding what the market needs to enable us to develop more innovative products and services and communication solutions that provide our customers with solutions to succeed through their needs,” he added.