Just Married? Tips for buying your first home

Advice for couples looking to take the property plunge

two 3d humans carry a home in their hands

Married couples often have the upper hand when it comes to buying property. Thanks to combined incomes and higher spending power, coupling up can take you one step closer to purchasing your dream home.

However, there are some important differences in the home-buying process for couples and singles. With this in mind, global property portal Lamudi has provided a cheat sheet for newlyweds and other couples looking to enter the real estate market for the first time.

Look at both your finances

If you and your spouse both have a good credit history, your chances of qualifying for a mortgage increase. By pooling your combined income, you will be able to afford a larger down payment and get a better deal on your mortgage. Be honest with your partner about your credit history – from any existing credit card debt to outstanding students loans – so you are well-equipped to approach a financial institution.

Consider going solo

If one partner has a lower credit score, you might need to consider applying for a mortgage without your spouse. The person with the lowest credit score is most likely to come under the microscope during the application process. If it is possible that your partner’s poor credit history will hurt your chances of qualifying for a loan and securing the property you want, you may decide to leave them off the application.

Investigate a partnership agreement

For unmarried couples who are nevertheless looking to purchase a home together, a home buying partnership agreement could be worth your while. This serves as a kind of prenuptial agreement for your home and protects both parties if the relationship does not work out. The legally binding agreement will outline the ownership terms, who pays for expenses such as mortgage repayments and taxes, and how the property will be divided in the event of a break-up.

Track your finances

Once you have qualified for a mortgage, developing a good system for monitoring your combined finances is essential. The first step is to create a shared budget that you will both adhere to. Simple measures like applying for a joint bank account can simplify the process of tracking your finances. You might also consider using a budgeting app to stay organised. Above all, set a regular time to sit down together and review your goals and your financial position, and make sure you stay on track.

ABOUT LAMUDI

Launched in 2013, Lamudi is a global property portal focusing exclusively on emerging markets. The fast-growing platform is currently available in 32 countries in Asia, the Middle East, Africa and Latin America, with more than 900,000 real estate listings across its global network. The leading real estate marketplace offers sellers, buyers, landlords and renters a secure and easy-to-use platform to find or list properties online.

Advertisements

Apple proves that Android is the new Windows

You know you’re too big to ignore when Apple starts making apps for you

Apple prides itself on thinking and being different to everyone else. It acknowledges competitors like Microsoft and Google only grudgingly, and usually in a way that only illustrates how much nicer and more prosperous its own Mac and iPhone platforms are. It will have hurt that pride, therefore, to have to announce today that the big new Apple initiative, Apple Music, will be available on iPhones, iPads, Macs, PCs, and Android.

Until today’s announcement, Apple’s presence in the Google Play Store was only a technicality of its $3 billion acquisition of Beats Electronics, which had already released Beats Music on Android. With the unveiling of its ambitious new music subscription service, however, Apple is now a fully fledged Android developer. The only previous occasions when Apple had made an effort of this kind was when it brought iTunes and Safari (which has since been discontinued) to Windows. Besides iTunes, QuickTime, and iCloud Drive on Microsoft’s desktop OS, Apple software lives only on Apple devices.

APPLE MUSIC IS ON WINDOWS BECAUSE IT HAS TO BE, AND THE SAME IS NOW TRUE OF ANDROID

Android’s extraordinary scale and reach is reaffirmed by Apple’s news today. Just like Windows on the desktop, Android commands too big a presence in the mobile realm to be ignored. As much as Apple would prefer to constrain its software and services to augmenting only its own devices, it is now pragmatically accepting that it has to play ball on Google’s court as well. There’s too much competition in the streaming music space for Apple to limit its chances of success to only iPhones, iPads, and Macs. Apple Music is on Windows because it has to be, and the same is now true of Android.

This need not necessarily signal a sea change in Apple’s way of doing business. When iTunes became available on Windows in 2003, it may have been interpreted as a sign of a more inclusive and collaborative Apple, but over a decade later, that software remains only an isolated example. The same will likely be true with Apple Music: it will be available on Android in order to properly compete with the likes of Spotify, but it’s unlikely to be joined by other new software from Apple like the good-looking Apple News app.

APPLE HATES MAKING SOFTWARE FOR OTHERS, BUT IT WILL DO SO WHEN THERE’S PROFIT IN IT

Apple MusicAn important commonality between iTunes on Windows and Apple Music on Android is that both are services that generate direct revenue. Apple enhances the choices available to Windows and Android users only when it’s able to profit from that directly, whether it be through music sales on the iTunes Store or music subscriptions in the new Music app. Other than that, the only reason Apple would make an Android app is quite literally to help you Move to iOS, which is the title of an upcoming app to assist smartphone users switching from Android to the iPhone.

Whether it succeeds or fails as a service, Apple Music is already significant in cementing Android’s mobile predominance. What could have been a point of differentiation for Apple has been turned into a more inclusive service by embracing Google’s smartphone platform. Even Apple can’t resist the allure of Android’s massive audience. The ultimate beneficiaries of these competitive dynamics are the users, who’ll get a broader set of services to choose from and should also find it a little easier to switch between devices.

Beyond Apple’s narrow set of interests, the cross-platform availability of Apple Music illustrates a positive trend happening across the tech industry. Whereas we once lived in a world where BBM was only on BlackBerry, Microsoft Office was only on Windows, and Nintendo games were only playable on Nintendo consoles, the present and the future look to be increasingly device-agnostic. That’s the subtext to Microsoft’s current mantra of cloud and mobile first, which is the strategy that Google has been pursuing for a long time already. And now Apple is joining them, bearing the gift of Music.

via The Verge.

COMING TO NAIROBI

MY CRY IS VALID

You know ,I am going to leave my Parents house soon!That thought alone makes me recall the kind of Fun campus holds for me.All my choices were UoN;For a luo like me,That should never shock you;Omera we belong there,The rest can be accomodated elsewhere.

I am feeling like I run Nairobi already;I am googling images only!!Yes,images of Women in University.of Nairobi,Today I looked at the KUCCPS website,to confirm if I will pursue this easy course my clan pursues:Bachelor of Medicine and surgery-luos do two degrees at a go;or you haven’t noticed the ‘AND’?Ok,Here is another my elder brother does Electrical and Telecommunications Engineering;infact he is the outcast in our family!He failed terribly!With 81 points,and he is not at THE University;He is at a very Technical university in Kenya.-my Doctor Father never talks about him leave alone my professor Mother rarely has him in mind!

my Ex-girls must be ready to…

View original post 223 more words

Bill Gross: The single biggest reason why startups succeed

Stopwatch and man on white background. Isolated 3D image

Bill Gross “Idea Guy” (the founder of idealab.com) has founded a lot of startups, and incubated many others — and he got curious about why some succeeded and others failed. So he gathered data from hundreds of companies, his own and other people’s, and ranked each company on five key factors. He found one factor that stands out from the others — and surprised even him.

video

Truecaller Introduces Improved Spam Blocking Features

Exciting upgrades just hit the screens of Truecaller Android lovers! Truecaller has now improved the service to keep you safer when it comes to unwanted disturbances. The new block tab feature gives you extra control over how your phone reacts when you get an unwanted call, and it’s a much simpler way to reduce inbound spam.

Scam calls have made U.S. headlines in the past due to scams like the ‘One Ring Scam,’ where many calls originate from an area code outside the U.S. Truecaller is able to help in these harmful situations by blocking whole area codes from contacting you, and preventing you from becoming a victim.

Call Centers all over the world are also notorious for cold calling from multiple numbers. This can be avoided if you are able to see a pattern in the number that is constantly harassing you. Simply use Truecaller’s advanced blocking system to add the number pattern to the blocked list.

 So, what’s new?

TrueCaller1

  • The new advanced ‘Block Feature’ packs a powerful punch when personalizing how to be contacted. Want to block a whole country from calling you? Easy. How about a number from certain area code, or one that contains a certain series of numbers? Done!

TrueCaller2

  • Set your preferences to block calls, either using Hang Up, which rejects them automatically, or you can set them to Mute, which lets them ring silently.

Truecaller users are over 100 million strong, which is a lot of manpower for reporting spammers from all around the world.

As an active member of the Truecaller Community, you are able to help each other avoid unwanted calls, and share information quickly that could help someone across the world avoid being targeted as the next victim of a spam, fraud or harassment call.

What’s even more convenient, is the list is updated every day to keep you protected.

yuMobile customers to win big in a new SMS trivia promotion

The prizes will be:

  • Daily winners: 50 customers to win airtime
  • Weekly winner:  Kshs 25, 000 for the top player in the week
  • Monthly Prize: A draw will be conducted for the first two months where 2 lucky customers will be picked for a trip to Dubai worth Kshs 150,000
  • Main Prize: Kshs 1,000,000 for the grand winner.  

 Bharti Airtel, a leading telecommunications services provider with operations in 20 countries across Africa and Asia has launched an exciting SMS trivia promotion for its yuMobile customers in Kenya.

yuMobileThe promotion dubbed yuHolidays season II” is an entertaining and educative trivia game offering yuMobile subscribers an opportunity to build on their knowledge on tourism, entertainment, history & culture.

The 90-day promotion will have daily and weekly prizes, and a Grand prize of one million shillings. In addition, two lucky subscribers will also have an opportunity to win a trip to Dubai worth Ksh. 150, 000 or the cash equivalent.

While announcing the promotion, Airtel Kenya CEO explained that the promotion outlines the company’s promise of empowering its yuMobile customers to realize their dreams and full potentials whilst also offering the platform for communicating with their families, friends and loved ones by providing the latest and most innovative mobile value offerings.

“This is yet another opportunity for the company to help our customers to diversify their knowledge on tourism, culture and history while others step up the financial ladder with the weekly and grand cash rewards for the next three months,”  said Mr. El Youssefi.

To subscribe to the promotion, yuMobile customers will be required to dial *599# and selecting the ‘Play’ option or by sending the key word ‘PLAY’ to SMS short code 59900. There is a one-off subscription charge of Ksh 5 and a daily renewal charge of Ksh2.

Multiple choice questions will be sent back to the customers free of charge. Subscribers will submit their answers by replying to SMS short code 59900 for Ksh 2 per SMS. Alternatively, subscribers may dial 0900650599 and select option to answer a set of 5 questions for Ksh 10 only. For every answer given, the system will respond by informing the subscriber if the answer was right or wrong and also give number of points earned.

Points will be earned in either of the following ways:

  • 100 points for a correct answer
  • 50 points for a wrong answer
  • 500 points for first time registration
  • 100 points for subscribing to any yuMobile voice, SMS or Data packs

Last year, Airtel announced that it had successfully integrated yuMobile customers into its network, after the buyout of its 2.55 million subscribers. Joining the Airtel network has brought a whole new-world of quality experience to them including a much wider and reliable network, better voice call quality, an opportunity to connect faster to the internet including a totally new online experience on the most extensive world-class 3G network in Kenya while they continue to enjoy all the existing services under the yuMobile brand.

Kenya’s first ever locally produced Sitcom now airs on Maisha Magic

One in a Million is the name of Kenya’s first ever locally produced sitcom. The debut of this new series was 8pm this past Wednesday June 3rd, 2015.

The MNET commissioned show is an intelligent comedy that has been well thought out and written cleverly to keep the viewers desire nothing but watching. The series premiers on Maisha Magic on Wednesday, 3rd June 2015 at 8 pm.

sitcom The new TV series revolves around the Bolos, a humble family of four consisting of Jacinta (Virginia Mando), Gidraff (Jim Were) and their two kids Riqo (Brian Ngaira) and Kabi (Valentine Kariuki). One lucky day, this family hits the jackpot and moves from their old, ran down hood Mchanganiwa, to their new four bed-roomed apartment in the suburbs. They however lose their furniture because of Mr. Bolo’s unpaid debts and are met by the unwelcoming care-taker/owner

Mr. Quentin. Will they fit in to their neighborhood? Tune in to find out….

Speaking at the launch event today, the producers of the show, Joyce Musoke of Cheese Pictures and Ken Oloo of Zindua said, “Through this show we have further explored our niche in producing comedies. After our first TV series, Briefcase Inc was received well by the market, we were inspired to create content with similar themes, but raise the bar by doing a sitcom.”

They added, “We’re excited about the opportunity this show has provided us to work with MNET and our own homegrown talent, right from the writers to the extremely talented cast and crew at Filamujuani.”

The launch was graced by Mr. Chris Foot, Chairman of the Kenya Film Commission. In his remarks, Mr. Foot congratulated the team announced that the Government was in the process of signing an MOU with Communications Authority of Kenya to agitate broadcasters run between 40% – 60% of local content. This is good news for producers because it will ensure a balance between creativity and commerce.”

Ken Oloo founder of Filamujuani and Zindua appreciated MNET for believing in the local artists and relaunching Maisha Magic East. “You have definitely shown your support to boost local productions. These local productions have created jobs and opportunities for many people. Some of these local productions employ over 50 people; that is a small sized enterprise.”

The One in a Million show was novel in numerous ways; in addition to being the first ever sitcom in Kenya, it also included a unique production crew which was mostly sourced from Filamujuani Foundation. Filamujuani invests in youth from disadvantaged backgrounds so that they can break into careers in film and television.

The show was written by Yafesi Musoke, a master at creating rib cracking – memorable characters like Ben of Briefcase Inc and now the Bolos of the One In a Million show. The cast selected is not only proficient but also brings to the show natural chemistry that makes it a must watch.

About the Producers

 Cheese pix

Cheese Pictures likes to think of itself as the happy production company, which is reflected by the nature of their productions such as Briefcase Inc. Run by Joyce & Yafesi Musoke, the firm has over 10 years experience and an award winning TV show – Briefcase Inc – that aired on KTN for almost a year before running on DSTV.

They draw inspiration from Victor Borge’s quote….

‘Laughter is the shortest distance between two people…’

Zindua

Zindua is a social enterprise that was birthed by Filamujuani – an organization that trains young people from disadvantaged communities http://www.filamujuani.org) Founded 7 years ago with roots in California (USA) and Nairobi (Kenya), the team at Filamujuani saw the need to start a for-profit company that would tell compelling, rarely told stories and to tell those stories with newness.

 The Crew:  

The Key comprises of students of Filamujuani…  an organization that trains young people from disadvantaged communities, in storytelling through film.  We picked an efficient team of Sound directors, photography directors, operators, grips, production managers and editors from Filamujuani.

The Cast:

OIAM CAST_004Dr Julisa Rowe:  Julisa has over 30 years experience acting for stage and screen.  You may have spotted her in several productions, notably Groove Theory and Briefcase inc.

She is also an experienced drama teacher, director and producer.  She plays Mrs Randall, a well meaning but slightly eccentric neighbor of the Bolos.

Quincy Wandera:

OIAM CAST_007Curiously, the character Quentin is played by Quincy… That is because the writer hadn’t yet named the character when Quincy took on the role.  He fit in to the role so well, it was difficult to imagine him named anything else.  Quentin came closest, so Quentin it was.

When he isn’t terrorizing the Bolos on set, Quincy is a producer and director himself.

Brian Ngaira:

Brian 21 year old Brian plays Riqo. This being his first major screen role, he settles into his role with ease.  He is also involved in professional theatre when not on the One in a Million set, and has his eye on an oscar before he turns 30.

Valentine Kariuki:

OIAM CAST_013 You may remember her as a child actress from the hit series ‘Better Days’ back in 2006 where she played young ‘Shera’.  She is passionate about her acting and has picked it up again, this time playing ‘Kabi Bolo’, a can’t-put-me-down daughter to the Bolos.

Jim Were:

OIAM CAST_006Jim has a wealth of experience in broadcast drama.  His experience dates back to the early 80s where he acted, wrote and/or directed local productions such as Family Affairs, Play of the Week and Radio theatre.  He also had roles in the films ‘Mississipi Masala’, ‘Eye of a Witness’ and ‘Indiana Jones’.

His more recent TV roles have been in Makutano Junction, Briefcase inc, and Siri.  He now plays ‘Gidraff Bolo’ with comical finesse that can be attributed to his natural sense of humor and backed by years of experience.  Jim loves Muhogo.

Virginia Mando:

Virginia Virginia Mando is a natural comic.  Her background and training is as a languages and religion teacher, but in recent years she has opted to rediscover her other passion – acting.  She has played key roles in local productions and films such as ‘Beba Beba’, ‘Groove Theory’ and ‘Briefcase inc’.

When not on set, she mentors young women and is a great ambassador of healthy eating and nutrition. She plays ‘Jacinta Bolo’ in One in a Million.

Evelyn Gitonga

EvelynAn actress to look out for is Evelyn Gitonga, She has a background in Professional Theatre (Phoenix) and is about to hi

Jumia’s Whitepaper: The growth of the smartphone market in Kenya – analysis

The Kenyan smartphone market continues to experience substantial growth and it is easy to see why. The combination of a strong economic climate and increasing internet and mobile connectivity has created a favourable competitive landscape which has brought more brands and cheaper devices to the market. This white paper explores these trends and delves further into how consumers in this market are using and choosing their smartphone devices.

The smartphone market is growing

Kenya is a country to watch: With an average GDP growth of 5.8% over the last three years it can in 2015 lay claim to the title of the world’s third fastest growing economy. Its mobile and internet penetration are among  the highest in Africa at 83% and 58% respectively of the 44.35 million population. And a burgeoning middle class today makes up 22% of the country’s population.

Screenshot 2015-06-02 08.06.43

The estimated number of internet users stands at 26.1 million, making Kenya the 21st most connected population in the world. Of those, 99.9% access their internet through mobile data. While feature phones still dominate, smartphones are catching up fast. In 2015 so far, 58% of all phones that were sold in the country, an estimated 1.8m devices, were smartphones. This represents substantial year on year growth of 112%, compared to just a 3.6% increase in the feature phone category. Regionally Nairobi is still significant, currently generating over 42% of the smartphone sales in the country.

Screenshot 2015-06-02 08.02.01

This incredible growth has been driven by medium-term macroeconomic and policy factors as well as more recent competition among telcos and handset makers. Starting in 2009, the Kenyan government has been investing in undersea fiber-optic cables which continue to expand internet penetration rates in the country at a rapid pace. According to the Communication Authority of Kenya, this new infrastructure has been the main driver behind a massive 25% YoY increase in internet subscriptions in Q4 2014 alone.

At the same time, fierce competition between telecommunications companies has been steadily decreasing the cost of data, with secondary telcos aggressively challenging the incumbent leader Safaricom, whose share of them market is 70%. Consumers, eager to take advantage of offers from different companies, are therefore investing in dual-SIM smartphones. These types of devices experienced a healthy YoY growth of 35% in Q4 2014.

 A new brand landscape

Kenya’s economic boom and increasing internet connectivity has made this economy a very attractive market for new entrants in the smartphone market. In recent years, the country has seen an influx of newer Chinese brands bringing high-spec, low cost phones to the Kenyan market. According to GFK, over the last few years the number of brands selling smartphones has increased from 15 to 22. This has affected the competitive landscape in the smartphone market such that it would not be an understatement to claim that the ballgame has completely shifted: in the MEA region, smartphones priced under $100 captured 5% of the market in 2013. This increased to 20% by 2014. In Kenya, the growth in smartphone sales by number of devices was 90% higher than the growth in revenue in 2014, suggesting that average price points are dropping steeply.

Many new vendors have taken advantage of this golden price point and launched new devices which have led them to be able to effectively challenge the dominance of established players. This has driven incumbent brands to respond to the competition with their own low to mid tier models. As a result, price points of smartphones have gone down across the board, making the technology available to a much wider segment of the general population.

Screenshot 2015-06-02 08.08.14

This is reflected in retail figures: The average cost of a smartphone on Jumia, Kenya’s biggest online retailer, was around $100 in May 2015, down from over $200 a year ago. While the overall handset market in Kenya is dominated by Nokia, Tecno and Samsung, who together control around 75% of the total volume, newer brands such as Infinix, Innjoo and Wiko, whose flagship devices all sell for under $100, are making a name for themselves in the smartphone segment. This has led to a more fragmented smartphone market as a whole over recent years. While in 2011, 70% of the market’s volume was captured by just 4 brands, this figure has now increased to 7.

Usage habits are evolving

In May 2015, Jumia conducted original research based on a survey of 576 Kenyan smartphone users to delve deeper into how consumers in this market are choosing and using their smartphone devices. The survey responses were collected through Jumia’s network, including callers to its customer service line and social media followers. They should therefore be regarded as a sample representing a typical consumer that e-commerce companies in Kenya might target.

36% of survey responses were Female and 64% male, broadly matching the demographics of internet users in the country as a whole. The biggest age bracket was 25-34 year olds, at 59% of responses, followed by 18-34 year olds at 30% and 35-44 year olds at 10%. Just 2% of the respondents, or 10 individuals, were aged over 45.

Screenshot 2015-06-02 08.08.51

The survey results support the wider economic trend of rising smartphone sales: Almost half of all Kenyan smartphone users in the survey bought their most recent smartphone less than 6 months ago. However, it was the first smartphone for only 7% of respondents. 2012 marks the year that first-time smartphone ownership ballooned, with 67% of users purchasing their first such device since then. This trend is strongest for 35-44 year olds, 75% of whom waited until after 2012 to make the jump, while 25-34 year olds were the clear early adopters with 45% investing before that time.

Screenshot 2015-06-02 08.09.34

The average number of smartphones ever owned by Kenyans is a whopping 3.1, with that figure being 24% higher for men. The biggest gender gap by age was found in the 35-44  year old segment, with men having owned 47% more smartphone devices over their lifetime than women. This may suggest that men are more responsive to new technologies in that age bracket. However, this is not a concern at all when considering 18-24 year olds, for whom lifetime smartphone device ownership is almost equal at 2.9 for women and 3.1 for men. Despite the fact that young people generally make less money, it is clear that they are willing to invest more to keep up with the latest technology consumer products.
Screenshot 2015-06-02 08.10.10

Usage patterns

We asked smartphone users what activities they use their device for. The most popular activity was chatting and social networking at 78%, higher than calling which was named by 75% of users. E-mails and online browsing both accounted for 69%, followed by the data heavy activities falling under entertainment; 57% of respondents played games, listened to music and watched videos on their smartphone.

49% of users claimed to use their smartphone for online shopping, pointing to the fact that the sample was taken from the network of Jumia.co.ke, Kenya’s biggest online retailer. In a recent IPSOS survey, 1% of all internet users country-wide claimed to pursue this activity.

The least popular activities were online banking at 26% and checking weather, sports scores or the stock market at 25%. The latter however had the biggest variation among the genders: 113% more men claimed to use their smartphones for this than women.

Unsurprisingly, the 18-25 year bracket is much more likely to use their smartphones for academic purposes: 33% above average. Conversely, this age group was also 33% less likely than average to use their smartphone for online banking. Another outlier was that 35-44 year olds were not keen on using their smartphones for entertainment purposes and did this with 26% less likelihood than the sample size taken as a whole.

Screenshot 2015-06-02 08.11.55

Frustrations

When asked about their biggest frustrations with smartphones, the answer was clear for all: 78% of respondents named battery life as the feature most deserving of improvement. This was followed by 47% who mentioned memory and 36% that mention program crash and general instability as problem areas that they experience.

The youngest demographic distinguishes itself as the most critical. 18-24 year olds selected an average of 3 smartphone issues they are frustrated by, while for others the average was around 2.5. This age group is also 35% more likely to be frustrated by data privacy concerns, 24% by program crashes and 22% by camera quality.
Screenshot 2015-06-02 08.12.38

Purchase drivers

When it came to main purchase drivers, Jumia asked respondents to name their 3 most important out of 6: Price, Brand, Memory, Camera, Size and Battery life. It is clear from the responses that Kenyans are savvy consumers looking to get the best features for their money. The top 3 purchase drivers were memory at 72%, battery life at 59% and camera at 56%. The brand of the device was only mentioned by 44% of respondents as being one of the most important considerations. Females however were 15% more likely to list brand than males, and 10% more likely to list the camera capabilities. And though screen sizes have been steadily increasing in recent years, Kenyan consumers seem to be happy with what’s on offer, with only 33% considering this feature key to their purchase decision.

When looking at these purchase drivers by age group some interesting and perhaps counter-intuitive insights emerge. The 18-24 age bracket named price at a 5% lower rate than the total sample size, while 35-44 year olds were 14% more likely to be swayed by price. This older segment also cares 11% more about the brand of the device and an entire 25% more about the size of the device. For the youngest demographic, Memory, Camera and Battery life are all 12% more important compared to the overall share of responses prioritising these features .

Screenshot 2015-06-02 07.28.39

Putting the data into practice

For Kenyan consumers, quality is king. Our survey results support the wider economic trends: Kenyans are above all looking for value for money. This means that they are willing to shift brand loyalty if they can find better features and service for a better price.

Brands wishing to get ahead must therefore keep innovating on their smartphones’ features, put attention into great after-sales support and get creative in order to win the price war. In recent years, interesting examples of industry partnerships have emerged that have enabled device makers to further strengthen their value proposition to Kenyan consumers.

  1.  With Retailers (Eg: 6 top smartphone brands have partnered with Jumia.co.ke for a week long sales promotion called #JumiaMobileWeek in June 2015. The online retailer invests in marketing on the brands’ behalf, allowing them to keep prices low.)
  2. With Telcos (Eg: Jumia has partnered with Airtel during its #JumiaMobileWeek promotion to give consumers 6GB free data on all deals that are part of the sale)
  3. With App & Content producers (Device makers should consider partnering with app companies to pre-install content that will add value to the consumer. Eg: Samsung partnership with Dropbox for free cloud storage)

Jovago Takes Title Sponsorship for QMP Tournament

Jovago, Africa’s leading online hotel booking site marked yet another initiative in bolstering national effort promoting Golf Tourism in the country. The company took on title sponsorship for QMP Golf Tournament held at Thika Sports Club on.

On Saturday, 30th June 2015, Jovago in collaboration with QMP (Quality Meat Packers) saw the sponsorship and awarding of winners in eighteen categories. Estelle Verdier, the Managing Director for Jovago East and Southern Africa termed the tournament a success, urging corporates and industry players to show support and help exploit the full potential of Golfing in Kenya, “when golfers visit our Kenyan courses, they not only pack the best of their clubs, but also include a binoculars and safari gear, golf tourism is a niche that we must explore to improve our global traction”

The history of Golf in Kenya dates back to 1906, when the legendary 9’ hole Royal Nairobi Golf Club was inaugurated. The railway had just completed its snaky meander through Nairobi. The city was beginning to adapt to her new name Nairobi a corrupt version of Enkare Nirrobi (place of cool waters), and as was the rule then, Nairobi had met the prerequisites of a successful, vibrant city!

Golf2Fast forward to date, and Golf has morphed from a sport for the affluent, to an occupation and lifestyle. The sport has impressively captured the tourism industry, with every stakeholder up in a rush to woo this discerning market. A recent report by International Association of Golf Tour Operators (IAGTO) noted that golf tourists spend more than twice as high as general leisure tourists while on holiday.

With Kenya and Nigeria having been singled out as Africa’s fastest growing Golf destinations, it’s no surprise for the industry holders to shift focus from the traditional 3s (culture, wildlife and environment (beach, flora and fauna) and invest in this emerging market. A big addition to the equation is Golf, now attributed as one of the biggest sources of unseasonal travel.

The Kenya Tourism Board is also keen on promoting the country as a destination for golf tourists in a bid to diversify from the traditional beach and safari. Just earlier in the year, KTB hosted twelve renowned golf writers from the Golf Travel Writers Association on a tour of the country’s best courses.

“We are enthusiastic about this partnership with QMP, as it corresponds to our objective to always be proactive in promoting new channels for local, regional and international tourism” Concluded Verdier.

About Jovago

Jovago.com is an online hotel booking service with offices in Lagos (Nigeria), Nairobi (Kenya), Dakar (Senegal) founded by Africa Internet Holding and has MTN as one of the investors. Jovago.com, Africa’s No.1 booking portal facilitates the booking process for its users to provide them with the best hotel booking experience with fast, transparent and easy-to-use services. Jovago.com has over 25,000 local hotel listings across Africa and over 200,000 hotels around the world.

Follow on Twitter: https://twitter.com/JovagoTravel

Like on Facebook: https://www.facebook.com/jovago.com